Cellular Connection in the Wegmans plaza did the giveaway on Saturday.
Workers said people were lined up an hour before the giveaway started at noon.
Employees said the event -- now in its second year -- is a great way to give back to the community.
“We had a really good turnout this year, being the second annual one. Lots of people, lots of smiles on kids' faces. It's really nice to be able to give back to the community and see how excited these kids get just for getting a backpack,” said Patrick Larrabee, Store Manager at Cellular Connection.
Larrabee said the store expected to give out all 200 backpacks that it had on Saturday.
In addition to the backpacks, kids could also enter a coloring contest that would enter them for a $1,500 college scholarship.
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