BATH, N.Y. (18 NEWS) - The Tyrtle Beach plunge will be taking place this Friday evening.
It's an annual fundraiser in it's 26th year and it raises money for central Steuben youth programs.
A familiar face will be the lucky one to actually take the plunge into Lake Salubria.
Sheriff James Allard has been chosen and says he has his outfit picked out but isn't disclosing what it is just yet.
Last year, a record $45,000 was raised for the youth programs, and event organizers have set the bar even higher for the sheriff at $50,000.
As for his preparation, Sheriff Allard says he jumped into Waneta Lake last weekend and survived. He shares some advice he received from a fellow "plunger."
"Phil Roche told me just get it done and get out and get a blanket," Sheriff Allard said. "He said don't talk to anybody. Just get a blanket (laughs). I think everybody that's done it has had a really good perspective on it because it's all about raising money for youth programs and who can say no to that."
The fundraiser started as an on-air joke and was launched by WVIN radio in Bath.
It's raised more than $620,000 dollars since 1991 for over 80 youth programs in the area.
To donate or to get more information, call (607) 664-2119 for Bill Caudill, the Steuben County Youth Bureau Programs Coordinator.
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