About Project Roadblock
The period between Christmas and New Year’s typically has one of the highest rates of impaired driving fatalities, according to the National Highway Traffic Safety Administration (NHTSA).
WETM is committed to preventing buzzed driving during the holiday season. We are joining forces with the Television Bureau of Advertising (TVB), NHTSA, and the Ad Council for Project Roadblock, a multiplatform drunk driving prevention campaign.
Now in its 12th year, Project Roadblock continues to demonstrate the power of local broadcast television to influence, persuade and affect social behavior, as well as TV broadcasters’ commitment to the safety of their communities.