ELMIRA, N.Y. (WETM) – On what would have been Betty White’s 100th birthday, the Chemung County Humane Society is participating in a challenge that’s taken social media by storm.

The #BettyWhiteChallenge encourages her fans to donate $5 to animal shelters in honor of the TV legend on January 17, her birthday.

White was known for her lifelong advocacy to animal welfare, supporting local shelters and adopting many rescued animals herself. The challenge gained widespread attention after her December 31 death, just weeks away from her birthday

The Chemung County SPCA and Humane Society is accepting donations through their website, Facebook, or by sending a check directly to the SPCA at 2435 SR 352, Elmira, NY 14903.