FDA Calls Diet Coke Plus ‘Misbranded’

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Dec. 23, 2008 — In a warning letter to Coca-Cola, the FDA says that DietCoke Plus is “misbranded.”

The FDA says that Diet Coke Plus doesn’t meet the FDA’s nutritionalstandards for the term “plus.” The FDA also states that it “doesnot consider it appropriate to fortify snack foods such as carbonatedbeverages.” The letter, dated Dec. 10, 2008, is posted on the FDA’s website.

Diet Coke adds niacin, vitamins B6 and B12, zinc, and magnesium.

Scott Williamson, a Coca-Cola North America spokesman, tells WebMD via emailthat Coca-Cola takes seriously the issues raised by the FDA and points out that”this does not involve any health or safety issues, and we believe thelabel on Diet Coke Plus complies with FDA policies and regulations.”Williamson says Coca-Cola will provide a detailed response to the FDA in earlyJanuary.

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