The Finger Lakes Tourism Alliance, the longest-standing regional destination marketing organization in the United States, announced that on Saturday, May 4, 2019, the not-for-profit will celebrate its 100th anniversary while honoring the organization’s past, present and future in addition to connecting with the Finger Lakes regional community.
“For a century, the Finger Lakes Tourism Alliance has been committed to growing tourism in the region,” said Cynthia Kimble, President of the Finger Lakes Tourism Alliance. “At the time the FLTA was founded, tourism was a burgeoning industry and, now, we have a $3 billion industry supporting over 58,000 jobs in the region, with the numbers growing year over year. As the oldest regional destination marketing organization in the country, we are so pleased to celebrate this historic milestone.”
The milestone celebration presented by CK Cellars will be held on Saturday, May 4 from 5:00pm to 11:00pm at the Ramada Plaza by Wyndham Geneva Lakefront Resort situated at the north end of Seneca Lake in Geneva, New York. Tickets are on sale now for $47.00. Please visit flta100.com, the FLTA office in Penn Yan or the front desk of the Ramada to purchase. Tickets will not be sold at the door.
In other exciting news for the FLTA, President Trump signed into federal legislation, the John D. Dingell, Jr. Conservation, Management and Recreation Act. Included are conditions that authorize the allocation of funds which will allow the National Park Service to conduct a study to determine the feasibility of designating the Finger Lakes Region as a National Heritage Corridor.
Now that the legislation has passed, the Finger Lakes will undergo the Feasibility Study Process to determine if the region meets the necessary standards to become a National Heritage Corridor. National Heritage Areas are designated by Congress as places where natural, cultural, and historic resources come together to form a cohesive, nationally important landscape.
“It has been incredible to watch this grassroots effort grow, from idea conception here in theFinger Lakes Tourism Alliance office, to then gain strength and traction with private/public sector support in recognition of what this historically rich and meaningful piece of New York State means to the rest of the nation,” said Finger Lakes Tourism Alliance President Cynthia Kimble. “It comes as no surprise to me or anyone who visits this beautiful part of our state that the Finger LakesRegion deserves to go through this process and be deemed as a federally recognized National Heritage Area, particularly as we have heard the overwhelming support from our key stakeholders. To have this course of events take place this year, during our 100th anniversary of being an operational and extremely viable regional destination marketing organization, makes everything even more poignant.”