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Now that Black Friday and Cyber Monday are over, December 1st marks Giving Tuesday.

After that long holiday weekend of shopping and deals, Giving Tuesday is a day Americans are urged to volunteer or make donations to local, national and international charities.

The one-day charitable giving promotion launched in 2012. Since most charities generate a vast majority of their contributions at the end of the year, giving Tuesday has opened the door to a more organized effort on a specific day.

Last year, the hashtag Giving Tuesday was mentioned more than 750-thousand times on Twitter.

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