Governor Andrew M. Cuomo today announced a co-branding partnership between Empire State Development’s Division of Tourism/ I LOVE NEW YORK and Delta Air Lines. The new co-branded logo will be unveiled outside the New York Stock Exchange today, when Delta will ring the closing bell. In an interactive activation at the exchange, Delta will showcase the new partnership, network and presence, alongside New York’s Upstate tourism initiatives.
“When people take the time to experience New York, they fall in love and keep coming back – and that means more tourism and economic activity for our state,” Governor Cuomo said. “This partnership will bring the I LOVE NY brand to new heights, and I am proud that our administration is partnering with Delta Air Lines to promote all that the Empire State has to offer.”
Delta will leverage the co-branded logo in a statewide, multi-faceted advertising campaign launching this week with a takeover at Grand Central Terminal, featuring ads that communicate the airline’s commitment to New York through its sponsorships of iconic cultural landmarks and destinations, partnerships with the sports teams New Yorkers love, industry-leading network and product offerings, and ongoing commitment to continually improving travel in and out of New York.
In addition to the Grand Central takeover, the campaign will reach New Yorkers through street-level placements, airport assets, radio, digital marketing and social media. The campaign will promote borough-specific partnerships in each of New York City’s five boroughs before moving upstate to Rochester, Buffalo and Syracuse. Travelers from near and far will also experience the campaign at several New York airports with the co-branding at varying customer touch points, such as jetways and flight information screens, and on board flights through promotion in the annual New York edition of the Delta’s Sky magazine, available on all flights
“This partnership demonstrates Governor Cuomo’s strong commitment to bring all of New York’s world-class attractions and destinations – especially those Upstate – to visitors from around the globe,” said Empire State Development President, CEO & Commissioner Howard Zemsky. “From beaches and wineries, to hiking and biking and everything in between, New York State is truly a one-stop shop for visitors planning a vacation of any kind. We have launched successful international initiatives in recent years, including the opening of I LOVE NY offices in Australia and China, and are looking forward to this new partnership with Delta Air Lines as we encourage travelers to visit all 11 beautiful regions of the Empire State.”
“I LOVE NEW YORK is a celebrated New York symbol, both here and around the world, and we couldn’t be more excited to associate our own logo with such an iconic brand,” said Gail Grimmett, Delta’s senior vice president, New York. “We are proud to have served New York since 1937, and with the investments we’ve made and the growth we’ve experienced over the past seven years, there’s no question now that Delta IS New York. This new joint logo signifies Delta’s commitment to this great state—not only at our airports, but also in our communities, where our Delta team proudly lives and works. We are grateful to Governor Cuomo and his team for their support of this exciting new partnership.”
Delta Air Lines employs more than 10,000 in New York and has invested more than $2 billion in New York City airports, bringing state-of-the-art technology and award-winning chefs to a growing number of New York passengers – more than 24 million in 2014. Altogether, Delta’s operations in New York contribute over $13 billion in economic impact to the State annually.
The original I LOVE NY logo was designed in 1977 to promote tourism in New York State. As New York’s tourism industry has diversified and grown over the years, the iconic logo, owned solely by the State of New York, continues to strongly represent every corner of the State, including all eleven tourism regions: the Adirondacks, Catskills, Chautauqua – Allegheny, Greater Niagara, Long Island, Thousand Islands Seaway, Capital – Saratoga, Central New York, Finger Lakes, Hudson Valley and New York City. The logo is trademarked logo and owned by Empire State Development, New York State’s Economic Development Agency.
About Delta Air Lines
Delta Airlines is New York City’s largest carrier, offering 500+ peak-day departures to more than 130 destinations worldwide from its hubs at New York’s LaGuardia Airport and John F. Kennedy International Airport – including service to more destinations from New York State than any other airline as well as nonstop service to five continents. Delta’s Terminal 4 at JFK, a $1.2 billion state-of-the-art international gateway, opened in May 2013; a $175 million second-phase extension of 11 new gates opened in January 2015. The airline has also invested more than $160 million to expand and update Terminals C and D at LaGuardia. Product investments include flat-bed seats in the premium cabin on all wide body international flights as well as on flights between New York-JFK and Los Angeles International Airport and between New York-JFK and San Francisco International Airport. Additionally, the unique Delta Shuttle product offers the only hourly service from New York-LGA to Boston, Chicago O’Hare and Washington, D.C. Delta’s three metropolitan-area airports carried more than 24 million domestic and international passengers in 2014, up from 23.6 million passengers in 2013. Delta and its nearly 10,000 New York-based employees are part of the fabric of the New York community, acting as the official airline of the Yankees, Mets, Knicks, Rangers, Madison Square Garden, Food Bank for New York City, New York Wine and Food and amfAR, among many others.
About New York State
New York State features 11 beautiful vacation regions. New York’s attractions span from landmarks such as Niagara Falls to the wine trails of Hudson Valley and treasures like the Baseball Hall of Fame in Cooperstown. Whether it’s wide-ranging outdoor activities for the whole family like hiking, culinary wonders and farm-to-table fresh foods, snowmobiling, skiing and snowboarding, or the rich history and culture of one of the 13 original colonies, New York State offers diverse activities for all travelers. For more information, visit www.iloveny.com. Media can find press releases and more at thebeat.iloveny.com.