Bock is back: Genesee gives classic ‘goat beer’ a bourbon twist

Local News

ROCHESTER, N.Y. (WROC/WETM) — Beer enthusiasts familiar with Genesee Brewery are in for a rare summer treat this week.

Genesee’s Bock, known as “goat beer” for its unique label design, will make a summer debut Friday at the Genesee Brew House, with a unique twist.

The beer, usually available as an early spring release, spent seven months in Kentucky bourbon barrels. Genesee officials say the new limited-edition Barrel-Aged Bock combines “the iconic and hearty, full-flavored bock beer with the delicious soft notes of bourbon, vanilla, and oak.”

The 6.5% ABC beer will be available in specialty growlers and on draft at the Brewhouse Friday starting at 11 a.m.

“There is so much anticipation around our bock beer release every year that we wanted to do something special for those who love the goat,” said Brewmaster Dean Jones. “Early in the year our Genesee Brewmaster Steve Kaplan and I talked about what we could do. Steve offered to reserve about 36.5 kegs of the bock beer so we could age it in the Kentucky bourbon barrels. We have been tasting the beer regularly over the last seven months and it has aged beautifully. Rochester is going to love this beer! We don’t have a lot to go around, so my advice is, get the goat while you can!”

Genesee is also the official beer of Watkins Glen International.

The Bock is back and Genesee officials say you goat to try it!

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