The Salvation Army’s Empire division says its Red Kettle Campaign fundraiser is off to a slow start this holiday season across upstate New York.
The campaign kicked off on Thanksgiving, but after a week, officials say donations are below normal.
The Salvation Army said the fundraiser is critical for operations that the charity provides, including: “Hunger relief through food pantries and soup kitchens, shelter and housing programs, youth services for kids of low-income families like after-school and character-building programs, music lessons and week-long camp experiences and more.”
In recent years, the Salvation Army has struggled as more shoppers are opting to buy stuff online rather than head out to brick and mortar stores where bell ringers solicit donations.
“The Salvation Army has kettle locations across all of New York State. The money raised through this campaign is used to support thousands of local residents each year. And every indicator, every predictor that we use points to even greater need this holiday season,” Major Ivan Rock said, State Commander of the Empire Division. “This is why we need this campaign to be successful.”
The Salvation Army is asking anyone interested in becoming a bell ringer to help out. “Just 60 minutes of bell ringing yields enough in donations to feed 13 people,” the agency wrote.
If you’d like to volunteer, you can click here.