ELMIRA, N.Y. (WETM) New digital billboards are sprouting up in Elmira, and are projected to bring in $15,000- $20,000 a year in revenue for the city, according to Elmira Mayor Daniel Mandell
He said private money will maintain these signs, not tax-payer money. The signs will be operated and maintained by Park Outdoor, an advertising company that operates over 1,500 billboards across Upstate New York and Pennsylvania.
Mandell said the signs were first discussed back in 2016. The signs were recently approved by the New York State Department of Transportation to be placed.
The Billboards would advertise local businesses and public service announcements. Mandell said the company saw potential in the city and wanted to put up the billboards.
“When they did their initial study, they said that they were confident that the market was here for those types of signs,” Mandell said. “They definitely stand out than your normal billboard and we’re hoping it will be a successful project for them and the city.”
He said he is not sure when the signs will go live. There are also talks of a third sign to go up along Church Street.
The signs are now up next to the Madison Avenue Bridge, and on the corner of College and Woodlawn Avenues.