A popular film has inspired a strange social media challenge.
Following the success of Netflix’s Bird Box, people have started posting videos of themselves walking around blindfolded outside.
Characters in the film are forced to wear blindfolds after mysterious creatures invade Earth.
On Wednesday, Netflix cautioned safety, tweeting “please do not hurt yourselves with this Bird Box Challenge.”
Can’t believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE. We don’t know how this started, and we appreciate the love, but Boy and Girl have just one wish for 2019 and it is that you not end up in the hospital due to memes.— Netflix US (@netflix) January 2, 2019