Athletes at Elmira College will bear a new logo for the first time since 1993.
The department unveiled their new primary and secondary logos, featuring the purple and gold Soaring Eagle.
“The new Soaring Eagle logo honors the history and tradition of Elmira athletics, while moving us forward with a fresh and strong brand identity,” said Carlineo. “We worked collaboratively across campus to bring the athletics visual identity closer to the existing College marks. The new Soaring Eagle remains true to the Purple and Gold, while integrating a font specific to the athletics program. Most importantly, it symbolizes a new era for Elmira College and EC Athletics.”
Dallas, Texas-based design studio, Torch Creative, LLC – whose clients have included the National Hockey League (NHL), Good Year Cotton Bowl, American Baseball Coaches Association (ABCA), Louisiana State University (LSU) and Michigan State University among others – worked with College administrators, coaches and staff on the redesign efforts.
This is the fifth version of the logo in the university’s history.
“It was truly an honor to assist Elmira College in a new athletic rebrand,” stated Brad Bishop and Michael Thurman of Torch Creative, LLC. “Working with their athletic department was seamless and we enjoyed getting to know them. We hope this new brand identity serves them well into the future and we can’t wait to see the new logos on all of the athletic items.”
The college says that the new logo will be immediately implemented on uniforms and apperal, and that the logo will be implemented over time at athletic venues, on campus and at the Murray Athletic Center.